Its owner, AT&T, announced in January it had lost 267,000 customers in the fourth quarter of 2018, in part due to the termination of all promotions and special deals including a nine-month-long offer on a free 32GB Apple TV 4K to new customers.
The drop in subscribers for DirecTV Now is not surprising.
SLING TV ON APPLE TV 1 PLUS
The fact that DirecTV Now’s previous discounts expired in the last half of 2018, undoubtedly leading to subscriber exodus, makes Hulu’s live TV plus on-demand arsenal all the more powerful.” “It may take a while to sink in, but Hulu is willing to wait. “ has been advertising Hulu Live TV to growing base of on-demand users for a couple years now, and as legacy pay-TV prices continue to increase, the value of switching to Hulu has slowly become more apparent,” Michael Greeson, President and Director of Research at TDG, told BESTAppleTV. TDG believes the growth of Hulu with Live TV as directly connected to consumers subscribing to its Hulu video-on-demand service and believes the service has a strategy for the long term. Making up a group of others at 2.29 million includes Philo, FuboTV, YouTube TV, and PlayStation Vue. The data from media research consultancy TDG shows Sling TV remained the most popular service among American consumers at the end of 2018 with 2.42 million subscribers, followed by Hulu with Live TV at 1.6 million, and DirecTV Now snipping at its heels with 1.59 million. The fight for live streaming service supremacy is neck-and-neck for second place as new numbers indicate Hulu with Live TV has caught up with DirecTV Now for consumer acceptance. Published on February 20th, 2019 | by Brad Gibson 2 Sling TV still #1 live streaming service as DirecTV Now and Hulu battle for second
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